YVON CHOUINARD STARTED PATAGONIA DECADES AGO IN SO CAL OUT OF HIS VOLKSWAGEN BUS TO HELP SUPPORT AND EQUIP HIS ROCK CLIMBING MANIA.
Since then, he's become fabulously successful and wealthy beyond his wildest dreams peddling climbing and outdoor clothing and equipment for the extreme and elite outdoorsmen. Yvon has always been a radical environmentalist in both his personal and professional lives. So it's not surprising now that he's no longer CEO of the company---he lives part-time in Jackson, Wyoming-- he would ensconce a radical feminist environmentalist to carry his torch forward. (I make a strong distinction between militant environmentalists and more multiple-use conservationists) President Trump is now Patagonia's (and his) worst nightmare when it comes to climate change and public lands issues.
VIA GATEWAY PUNDIT AND MAGGIE'S FARM
Anyway, it now comes to my attention that Patagonia is making a public spectacle of itself by announcing it will lead the resistance and environmental charge against the Trump White House's environmental policies. It's certainly its choice as a company, but as a business decision, it seems like major folly. Many, if not most of Patagonia's clients are upscale, conservative consumers, rather than granola heads, who can afford to outfit themselves with expensive equipment for exotic trips to the far corners of the earth. Many of them are Republicans. It will not sit well with them, as it doesn't with me.
Actually, I buy very few Patagonia products anymore because there are so many other good, less expensive outfitting companies and outdoor/fly fishing products today. However, now that I know of the company's latest politicizing its products and mission, I will stay completely away and opt for companies that want my business and have the good sense to keep their political powder dry.
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